Major Retailer Drops Diddy's Sean John Eyeglasses Brand

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Many people and brands have severed their ties with Diddy due to his challenging year. They’ve reached a point of no return, even for those who have remained silent or stood up for the iconic rap artist. That occurred earlier this month when CNN released a video with hotel security footage. Cassie initially accused the rap mogul of assaulting her in a lawsuit last year, and it looks like he did it in full view of the camera in the video. The recent string of issues for Diddy started with her lawsuit. The video evidence has caused even more backlash against Diddy, with many questioning his character and integrity. This scandal has put a significant dent in his reputation and career.

Although much attention has been drawn to the adverse social effects he has experienced from the different musicians he has worked with over the years, that isn’t all he has to deal with. A recurring theme has also been the weakening of his business relationships, which he is dealing with once more. One of the biggest glasses shops, TMZ, reports that America’s Best Contacts & Eyeglasses is breaking its relationship with him. A representative for the company announced that Diddy’s Sean John line of glasses will no longer be sold there. This is a significant blow to Diddy’s business, as America’s Best Contacts & Eyeglasses is a major retailer. The loss of this partnership may have long-term implications for the Sean John brand.

Diddy has been facing swift repercussions in the past few weeks. There has been a recent campaign to remove his star from the Hollywood Walk of Fame. However, an insider claimed over the weekend that his star could not be removed. After seeing the video and his ill-advised apologies, several celebrities unfollowed him on social media. Two of the most notable celebrities who have unfollowed the rap mogul on Instagram lately are LeBron James and Yung Miami. Throughout all of this, the federal authorities have continued to look into his alleged involvement in sex trafficking.