Savanna has launched the Anger Manenja campaign with a digital twist.
According to a recent report by HYPE Magazine, Savanna’s new campaign, tagged The Anger Manenja aims to help you defuse your annoyance with a cheeky grin and a clever joke. It is said to be able to turn your frown upside down by delivering wit and humour.
The campaign adds a little Artificial Intelligence ‘AI’ magic to make it more effective in these times. HYPE reports that The Anger Manenja has an innovative AI tool designed to help you transform your words into articulate ‘less emotionally charged’ language. The digital assistant will aid an angry person to vent their heart out and have them laughing in no time.
Robert Weeder, Brand Manager of Savanna Premium Cider said about the new campaign,
“We wanted to introduce the Anger Manenja narrative to address the annoying situations South Africans experience daily, and to help people chill out in a characteristically Savanna way – with wit, humour, and a touch of local expression. Our new AI component takes this to the next level, providing a digital sidekick to help you navigate life’s little frustrations with a smile.”
You can check the new AI out @ Savanna.co.za/angermanenja.
