Savanna is a premium, crisp apple cider with a distinctive dry taste. It is the largest cider brand in the world by volume, available in over 60 countries. Since its launch in 1996, Savanna Premium Cider has won consumers’ hearts with its intelligent sense of humour.
They are introducing Savanna’s latest campaign: The Anger Manenja. This innovative initiative is designed to provide you with a unique and effective way to manage your emotions and navigate frustrating situations. The campaign defuses annoyance by infusing humour and clever wit into daily interactions. The Anger Manenja represents a continuation of Savanna’s commitment to delivering a light-hearted, crisp, and dry perspective that fans have come to love.
In a nod to the future, the 2024 campaign features an exciting addition: an Artificial Intelligence (AI) tool. This cutting-edge AI tool is designed to assist you in transforming your expressions into more neutral and thoughtful language, allowing you to communicate your feelings more effectively and manage emotional intensity. Whether you’re dealing with a challenging day at work or an irritating encounter during your day, this digital assistant offers a supportive outlet for venting while seamlessly infusing a sense of humour into your experiences. It’s like having a quick-witted friend in your pocket, always ready to help turn your frustration into moments of joy with just a few taps.
Robert Weeder, brand manager of Savanna Premium Cider, says:
“We wanted to introduce the Anger Manenja narrative to address the annoying situations South Africans experience daily, and to help people chill out in a characteristically Savanna way – with wit, humour, and a touch of local expression. Our new AI component takes this to the next level, providing a digital sidekick to help you navigate life’s little frustrations with a smile.”
Experience the new Anger Manenja campaign live on Savanna.co.za/angermanenja or their social media. Try the Savanna Angry Lemon in 330ml and 500ml bottles, available online or in-store. It’s the perfect crisp and dry drink with a hint of fresh lemon to match your chilled vibe.
