Singer, rapper, and actor Jabulani Hadebe, better known by his stage name Sjava, recently announced on social media his new collaboration with Omega Footwear, a renowned brand in South Africa.
With a video featuring a well-known hip-hop group called The Qwellers, the Umbayimbayi hitmaker thrilledly announced the news to his fans on his X (previously Twitter) and Instagram pages.
Excited to announce the Official Sjava x Omega Collab Range dropping soon.
Pre-Order’s Now Open: https://t.co/XyPIvnNLe7
📹 featuring @Qwellerspic.twitter.com/Sx4NySv2V2
— Sjava indlalifa (@Sjava_atm) June 21, 2024
Omega is renowned for embracing classic design cues and championing South African history and culture. Additionally, the brand embodies South Africa’s creative spirit. The renowned Omega shoe designers and Sjava collaborated closely to create a leather shoe line that honors the brand’s heritage while adding a modern, urban flair to the design and construction of the shoes without sacrificing comfort or the classic qualities that define an Omega shoe, according to the online magazine Previdar.
Sjava spills a sauce on his white Omega shoe, leaving a stain, while he is eating meat at the table with other men in the posted video. Concurrently, Sjava serenaded his fans with songs from his new album at the Playhouse Theatre in Durban as part of the Isibuko Tour’s launch. He collaborates with a number of well-known musicians on the album, including Emtee, Q Twins, Shwi, and A-Reece.
The Ngiboniseni vocalist is scheduled to perform at Johannesburg’s Joburg Theatre on July 12 and 13.
