The Music Arena announces a new partnership with top US label gamma.
According to a new report by SowetanLIVE, The Music Arena, the music division of Arena Holdings, has announced their partnership with gamma, an American music label. The aim of the partnership is to bridge the musical gap between African artists and international markets.
According to the publication, the new partnership between gamma and The Music Arena will present a more global audience to diverse artists. It also aims to “empower artists and labels through adaptable structures while also providing cutting-edge distribution and marketing services, leveraging advanced technology and analytics.”
Sharing her excitement about the partnership, The Music Arena CEO Antos Stella said,
“The Music Arena is delighted to be partnering with gamma in a multi-faceted deal, which will grow our artists’ presence internationally as well as represent gamma’s artists on the network operators’ platforms in Africa. Our focus remains on developing and growing our artists and composers globally,” said Stella.
SowetanLIVE reports that gamma operates from seven offices worldwide; it manages over 10,000 releases monthly through its proprietary platform, Vydia. Vydia is a platform for creative and business services, including content creation, distribution, creative guidance and innovative payment solutions.
Gamma is also known for their collaboration with famous international artists like Snoop Dogg, Usher, French Montana, Sexyy Red, Russ and Rick Ross among others.
